Build the right thing

It’s tempting to jump ahead and start building, but it costs in the long run. It’s better to slow down and clarify your requirements, to enable you to speed up later.

Are you planning to improve or migrate your website? Do you need to deliver a new digital service? Do you want to do that with your users in mind?

I’d love to help

A usability test with a person holding a phone with a small camera recording their actions.

Are you Creating or migrating a website?

Are you faced with migrating an old website or building a new one? Are you juggling lots of requirements and unsure where to start?

I bring user-centred thinking and expert strategic support to guide you smoothly from idea to successful delivery.

Are you Improving an existing service?

Do you want to improve an existing service? Do you feel overwhelmed by internal stakeholders requesting changes or disagreeing?

I help you usability test your service, find out what really matters to your users, and prioritise your improvements.

I help you…


MAke sense of the mess

  • Create a user-centred Information Architecture (IA) and requirements that work for your customers and staff.
  • Design and model content structures and taxonomies to get early sight of what you need.
  • Improve your content and governance, to increase your impact and reduce your effort.

Learn what works and what doesn’t

  • Create experiments to get user feedback early, quickly and cheaply.
  • Wireframe user interfaces, build and test prototypes, and run design sprints to quickly explore and test ideas.
  • Plan and run usability tests to identify user pain-points.

Prioritise Requirements

  • Bring requirements together in one coherent story to guide overall strategy and detailed decisions.
  • Clarify your priorities and phase your roadmap so users get early access to benefits.
  • Keep things simple to reduce ongoing maintenance, and flexible to deliver your future strategy.
  • Find the right delivery partner through an inclusive procurement process.

My other services

Know your audience

I help you understand your users – their motivations, goals and behaviours – ensuring your business aligns with their needs.

Work together better

I help you create momentum for positive change, and a way of working together that is joyful and resilient.